New & Noteworthy
In July 2018, we announced a partnership between Ladder and SoFi that made it easier to access life insurance. Today, SoFi announced it is broadening its insurance offering overall to include Lemonade for home insurance and Root for auto insurance. Customers benefit when fintech innovators join forces to streamline and simplify the process of getting financial protection.
Ladder for Advisors provides financial advisors with a streamlined way to not only help their clients secure life insurance but also ensure life insurance is an interactive component of a client’s overall financial plan. This new solution for financial advisors comes on the heels of partnerships Ladder has announced to give consumers visibility into the role life insurance plays in relation to other elements of their financial plan.
Ladder @ Work makes it easier than ever for people to get term life insurance coverage, in a place where they’re probably already used to it being offered as an option — at work. Whether you’re an employee in a large corporation, or a self-employed person hustling in the gig economy, you need life insurance that can move and change with you as your work changes — and that’s what Ladder @ Work does.
Ladder and SoFi are teaming up to fundamentally change how people access and manage life insurance over time. This collaboration demonstrates how Ladder is able to partner with like-minded companies to make life insurance more streamlined, accessible and dynamically linked to other key pieces of your financial puzzle.
We are adding Indiana, Kansas, Idaho and Georgia to the family of states that we cover. With Ladder now in 96% of US states, we only have two more to go: Florida and New York. So stay tuned, Floridians and New Yorkers — the best is yet to come.
We knew from the beginning this comprehensive approach to life insurance would enable us to offer a unique API to the world. Today, we are thrilled to introduce it to you.
It’s our first Thanksgiving since launching in California back in January. As we pause to catch our breath after starting our nationwide rollout, we are filled with so much gratitude.
Today, we are proud to announce that Ladder is available in the great state of Texas, in addition to our beloved California. By the end of the year, we will be rolling out in the vast majority of states across the country.
We started Ladder because we believe life insurance should be built around people, with their needs and goals at the heart of everything.
We’re excited to announce we’ve worked with Google to bring you the Ladder Life
skill for Google Home.
The easiest way for us to measure our customer delight is our growth. One hundred days after launch, our customers received more than $100 million of coverage. Now, at 200 days, we are proud to announced that we have tripled that to more than $300 million of coverage.
One hundred days into the launch of Ladder, one thing is clear: offering people instant, fully underwritten life insurance online is filling a real need in the market. We are thrilled to announce that we have issued well over $100M of coverage in our first 100 days.