What's Different About Ladder

What is Ladder, and who is it for?

Ladder is life insurance built to be instant, simple and smart. We offer direct-to-consumer, term life insurance online. We do not charge fees, and we do not employ commissioned sales agents.
Ladder is for people who value a streamlined process. Ladder offers coverage to U.S. citizens or lawful permanent residents who have lived in the country for more than 2 years. Applicants must be between the ages of 20 and 60 as of their nearest birthday. (For example, if you were born on March 11, 1985, and today’s date were November 21, 2016, your application age would be 32, since you are closer to your next birthday than your last birthday).

What type of life insurance does Ladder offer?

Ladder provides the most simple, straightforward, and affordable type of life insurance to our customers: term life insurance. The “term” is the length of coverage. You can choose a 10, 15, 20, 25, or 30 year term. If something happens to you within the term, your beneficiaries will receive the payout benefit. There are no fees, and you can cancel at any time.
Another main type of life insurance is called whole life, which is a bundled insurance/investment product. Ladder doesn’t offer whole life insurance. It can be more complex than term and a lot more expensive. Whole life insurance provides lifelong coverage instead of coverage for a pre-set term. Prices are significantly higher than term rates; in fact, whole life policies can be many multiples of the cost of a term policy. Part of that higher price for whole life coverage is invested on your behalf by the insurance company for a fee.
We believe it is better to buy the more affordable term insurance and then invest the rest yourself. You can earn higher returns (dividends, interest, and appreciation)—all with complete access to your own savings the whole time.

Will I need a lab appointment?

At Ladder, every customer is underwritten individually. That means that it is impossible to predict whether you will be asked to complete a lab appointment or not.
What we can tell you is that any required lab appointments are free. A traveling technician will come to your home or office—wherever it’s convenient for you. During your appointment, the technician will ask you a few questions, measure your height and weight, take your blood pressure and pulse, and collect a urine and blood sample.

Can I trust Ladder?

Ladder has partnered with Fidelity Security Life Insurance Company, which has been rated A- (Excellent), based on an analysis of financial position and operating performance by A.M. Best Company, an independent analyst of the insurance industry. You can be confident in the financial stability for claims to be paid.

What’s unique about Ladder’s approach?

Our Easy, Online Application & Instant Decisions
You can apply for life insurance coverage with Ladder right now via our online application, get approved, and even be immediately covered within the next few minutes.
This represents a sea-change in the life insurance industry. With other companies, you usually need to find a sales agent, learn about all their various products, determine your needs, submit application paperwork, complete an in-person medical exam, have a phone interview with the insurer, then wait a number of weeks for an underwriter to approve your application.
The Ability to Ladder Your Policy, on Your Own
The insurance you need today may be quite different than what you’ll need five years from now. For this reason, we designed the ability for you to ‘ladder’ easily: you can apply for more coverage or decrease your coverage, right on your My Account page.
So, for instance, if your child graduates from college or you pay off your mortgage, you can eliminate the amount of your coverage that was intended to provide for those things and subsequently lower your monthly price. In fact, regularly laddering your coverage down over the years can save you thousands of dollars.
Customer Service Without a Hidden Agenda
You can always reach out to one of our licensed insurance professionals if you have questions at any point. That’s another thing that makes Ladder different: our support people are salaried employees, not commissioned sales agents, so you can trust they have your best interests at heart.