Our VP of Marketing, Olivia Borsje, told Adweek: "It’s memorable, it’s relatable, but most importantly it’s different. Taking a fresh, innovative approach to advertising helps signal that our product is fresh and innovative too. The brand promise is incredibly strong and resonates with a generation of consumers that feels like life insurance wasn’t built for them.”
You might also like...
About The Author
The Ladder Media team is responsible for all press-related activity at the company. Get in touch: firstname.lastname@example.org.