Your life.
It's worth insuring.
Smart, pure life insurance
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It's time for better life insurance.
Built for you.
Instant decisions. Brilliant value.
Now available in California
Because ...
Love.
That's why.
The story behind ladder
The delight of a start-up
&
the backing of giants
Ladder is fully licensed, secure, and backed by the best in the industry.
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I am a 
man
woman
and was born on 
.
I'm 
 feet 
 inches tall 
and weigh 
 pounds.
I
do
don't
smoke. 
Ladder defines a smoker as someone who uses tobacco in any form (more than one cigar a month)—or smokes marijuana.
My zipcode is 
My overall health is