Let's grow

Connect with the Ladder API for a fast, easy way to bring flexible term life insurance to users on your platform.
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Embeddable API

Your platform, your brand, our industry-leading tech stack.
In less than 10 lines of code, you can embed fast, affordable and flexible term life insurance into your site or app.
Together, we'll create a seamless and compliant experience that takes your strong customer relationships to the next level.
My Great App
<div id="life-insurance-container"></div>

<script src="https://www.ladderlife.com/api/v3/js/main.js"></script>

  //define your styles
  const config = {...};
  // obtain user auth token from your server
  const userToken = getUserTokenFromYourBackend();
  const ladderAPI = new LadderAPI(userToken);
  const appFlow = ladderAPI.applicationFlow(config);
A handdrawn arrow pointing at the block of codeCaption: That's all it takes — 9 lines of code!

Quoter API

Give your users a price estimate on your platform, then seamlessly connect them to Ladder to finish their application. Most people complete the process in minutes and get instant offers for coverage.
A screenshot of Ladder's Quoter APIAn iPhone bezel surrounding a screenshot
Example policy displayed is based on a 20-year-old female for a 20-year term, preferred plus health class. Rate valid as of 4/10/2023.


Give your users a personalized experience — and improve conversion — by pre-filling application data you already have.
Your users can run price estimates from your site or app. When they decide to apply for a policy, we’ll send them to the relevant page of our life insurance application.
A screenshot of Ladder's Connector APIAn iPhone bezel surrounding a screenshot


Your users might know that they need life insurance, but many aren’t sure how much coverage they need.
Ask a few quick questions to help them make informed decisions. We’ll suggest a coverage amount that works for their income and lifestyle.
A screenshot of Ladder's Calculator APIAn iPhone bezel surrounding a screenshot
Example policy displayed is based on a 20-year-old female for a 20-year term, preferred plus health class. Rate valid as of 4/10/2023.

Account manager

Drive engagement on your own platform and offer a one-stop shop for your users’ financial wellness. When you implement the Account Manager API, your users can manage their Ladder policies directly from your app or website.
A screenshot of Ladder's Account Manager APIAn iPhone bezel surrounding a screenshot

A great match

If life insurance is a vital part of your users’ overall wellness, our API is a natural complement.
While we can work with any website or app, we pair especially well with companies in industries like these.
Health and wellness
Employee benefits

Beloved by customers

We offer easy, fast, and affordable term life insurance policies. Our online application takes 5 minutes, and customers love our no-hidden-fees, easy service.
"This has been the easiest life insurance process I have ever been quoted on and best rate by far."
Alex G.
Policyholder since 2020
Trustpilot Stars

Questions you might have

How do I get paid?

Choose the revenue model that works best for you. Earn commission on placed policies, or marketing fees for qualified leads.

What can I embed?

A little, or everything. Our platform is designed to be flexible, and we can handle everything from a simple quote to fully embedded native experiences.

Can my customers get phone or email support from Ladder during the purchase process?

Yes. While Ladder doesn’t require a phone call, in-person visits or (in most cases) a medical exam, our customer experience team can help guide your users through the process and answer any questions they might have.

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