Jeff Merkel

Jeff Merkel is the Co-Founder and Chief Business Officer at Ladder. Offering life insurance built from the ground up, Ladder’s digital-first approach is smart, easy, and accessible for the next generation of consumers. Prior to Ladder, Jeff was Director of Sales and Partnerships at Google. He joined the company from AdMob, where he was Vice President and General Manager of Asia Pacific. Earlier in his career, Jeff served as Director of Media Solutions at Motorola, Marketing Manager at Apple, and Business Development Manager for a wireless payment startup in Singapore. Jeff holds bachelor’s degrees from Taylor University and an MBA from the Stanford Graduate School of Business.

Life Insurance Partnerships: A Silver Bullet for Financial Services Platforms’ Non-interest Income Needs

The importance of non-interest income for banks continues to grow: non-interest income comprises over 40% of US bank revenues today and has grown at a much faster pace than net-interest …

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