AdWeek Names Ladder’s Debut Brand Campaign ‘Ad of the Day’

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We are excited to share that Adweek has named our debut brand spot today's Ad of the Day!

Our VP of Marketing, Olivia Borsje, told Adweek: "It’s memorable, it’s relatable, but most importantly it’s different. Taking a fresh, innovative approach to advertising helps signal that our product is fresh and innovative too. The brand promise is incredibly strong and resonates with a generation of consumers that feels like life insurance wasn’t built for them.”

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